Passion, greatness, excellence are values that embody the country’s largest sports chain, Toby’s Sports. In line with the launch of its new look, Toby’s tapped the Philippines’ most respected athletes who show passion, personify greatness, and pursue excellence in their respective sports to represent the brand.
“It Starts Here” is Toby’s Sports’ latest campaign, espousing that the first step in achieving greater heights is commitment and it also encompasses the driving force of Filipinos who are committed to their goals. It is knowing within you that you have to start somewhere to get to where you want to be, especially in the world of sports.
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| The event was hosted by Chesca Liton |
To further strengthen and communicate its mantra, Toby’s Sports officially launches its new logo to go with its all-new store design created by a Tokyo-based design firm.
Toby’s selected the country’s top athletes who best epitomize the “It Starts Here” campaign: PBA all-star James Yap, volleyball champion Michele Gumabao, and Azkals star goalkeeper Neil Etheridge. These three athletes each exhibit what it is like to have a burning passion for sports, be motivated to reach greatness, and prove that excellence can be fulfilled.
Everyone needs to start somewhere, and it begins with the decision to commit to your goals. For James Yap, being selected as a ten-time PBA All-star and two-time Most Valuable Player did not happen overnight. He rose from a humble background to become a college phenom and eventually, the face of the PBA. He is recognized as one of the top 5 Filipino basketball players of all-time and undoubtedly the most recognizable male athlete of his generation.
Similarly, volleyball champion Michele Gumabao learned the best life lessons inside the court. Michele discovered that for passion to turn into greatness, discipline is where everything starts. Her passion for the sport was unmatched, resulting in a stunning career that has yielded three UAAP championships and recognition as the UAAP Finals MVP.
The Azkals’ star goalkeeper, Neil Etheridge, understood that he had to work his way up to reach his goal of playing for English Premier League team Fulham and for the Philippine team where he shone as a hero in several of its crucial victories. He says, “Playing for a first division team with some of the best players in the world is something I’ve always dreamed of. It's the reason why I’ve worked so hard. And I keep working hard because I know that with the Azkals I have a shot at doing something that can make the whole country proud.”
Toby’s Sports also has its own significant story of starting 35 years ago as a small toy store. It has constantly grown and evolved, and the Toby’s Sports we know today currently has 50 stores nationwide, covers 56 sports, and carries nearly 500 brands – making it the leading and largest sports brand in the Philippines.
Visit www.tobys.com, like Toby’s Sports at www.facebook.com/Tobyssportsstore on Facebook, and follow @tobyssports on Twitter and Instagram.