In this era of bespoke trends, personal blogs, and selfies, it would be quite logical to assume that Filipinas finally have a healthy sense of self—that they now acknowledge their own beauty and think of themselves as being truly beautiful. However, this recently uncovered reality suggests otherwise:
“Only seven percent of Filipina women regard themselves
as actually being beautiful.”
How can only seven percent out of an entire nation of genuine beauties regard themselves as beautiful? While this seven percent figure shows a slight increase through the years, it is still quite a conservative count—too conservative at that. Considering the beauty crowns we’ve won as a nation, the impressive confidence of the Filipina to wield her own happiness, as well as the beautifying resilience of the Filipina spirit, this count definitely does not do justice to how beautiful Filipinas truly are.
_Fotor.jpg)
This is where Dove is vowing to come in. As a global giant in personal care and as the original champion for real beauty, Dove wants to turn things around. Dove defines this new quest through the #IAmBeautiful Movement: a drive that seeks to up that 7 percent and get more Filipina women to love and appreciate their own beauty. The movement envisions that women have the confidence and appreciation to manifest their beauty in their own terms—free from any labels drawn up by society, not defined by gender differences, and abandoning the impossible standards set by media.
The #IAmBeautiful Movement fires up from a good starting point, and it also comes at a very opportune time. This is because Filipinas of today seem ripe for abandoning their tendencies for self-criticism, what with eight out of 10 Filipinas saying they’re now satisfied with how they look. While this statistic merits commendation, the challenge still stands: to get women to move beyond being merely satisfied with their looks into actually feeling, believing, and exclaiming, “I am beautiful!”
LET'S JOIN THE CAMPAIGN!
Join Dove as it rallies Filipina women to dub themselves “beautiful.” Be counted among the Filipinas who appreciate their own brand of beauty and let the #IAmBeautiful Movement be your voice in proclaiming this fresh perspective of loving, living, and being beautiful. Be part of the movement and take a stand for real beauty.
HOW TO JOIN?
Tell the world about your new lease on beauty by liking the Dove Facebook Page. Then, change your profile pic with the "I am Beautiful" image (posted on the Dove FB Page). Finally, upload a photo on any of your social media accounts holding an #IAmBeautiful sign with the same hashtag on the caption. Spread the word, share the love, acknowledge the beauty in others, and more importantly, believe that you are beautiful yourself.
Be part of the meaningful #IAmBeautiful Movement now. Besides, isn’t it high time we see the beauty in ourselves? Together with Dove, let’s up that seven percent, realign our perspective, and finally change the way women see beauty. After all, the Filipina is, indeed, extremely beautiful—and yes, that includes you.