After marking its triumphant 30thyear anniversary in 2014 by unveiling over 150 Beyond Beautiful Filipinas in partnership with six of the country’s top magazines, Cream Silk, the Philippines’ No. 1 Hair Care brand, is about to elevate the Beyond Beautiful Filipina to a bigger, more exciting stage. This year, with its #WorldClassFilipina advocacy, Cream Silk inspires Filipinas to achieve limitless possibilities.
It’s Time for Filipinas to Take on the World Stage
Oftentimes, Filipinas hold back in the pursuit of their dreams because they tend to set limits to what they can achieve. In these changing times, as the world gets smaller and starts to embrace diversity, the time is now for the Filipina to rise and take on the world stage. With this in mind, Cream Silk aims to aims to spark and fuel a movement among Filipinas to stand proud, believe, and declare “there is no dream too big for the Filipina because she is world-class.”
Dream Big and Conquer
To kick-off this advocacy, the Philippines’ No. 1 Hair Care brand launches the short film, Cream Silk Portraits: Stories of World-Class Filipinas. Cream SilkPortraitswill feature some of the most beautiful and successful women in the country including princess of all media, Anne Curtis, celebrity and extraordinary artist, Heart Evangelista, multimedia star, Toni Gonzaga, and multi-awarded performer, Lea Salonga. They represent the Filipina who dared to dream big and conquered the world stage. With the aim of bringing this advocacy to life, the short film tells the stories of four truly World-Class Filipinas. The short film shares their beginnings, struggles and triumphs. But more than that, the film reminds its audience that even these Filipinas, at the start of their careers, couldn’t imagine themselves being recognized as world-class.
To make the film truly world-class, Cream Silk collaborated with internationally acclaimed director, Marie Jamora. She is known for international award-winning films such as Ang Nawawala. Her work has been recognized in film festivals around the world, including Slamdance, Hawaii International and Los Angeles Asian Pacific. Marie shares the same passion and journey as the Filipina who dares to become world-class.
The advocacy will be officially launched with the premiere of the short film, Cream Silk Portraits: Stories of World Class Filipinas on ABS-CBN and GMA7 this April 26, 2015, broadcasting to over millions of homes nationwide. To take part in this worthy #WorldClassFilipina advocacy, like Cream Silk Philippines on Facebook and follow @CreamSilkPH on Twitter and Instagram.
