Keds recently announced the launch of Ladies First Since 1916, this is a new global brand campaign with a new perspective about what it means to be a woman today. This campaign is inspired by women who create their own paths, make their own rules, and harness the power of femininity and strength.
During the launch, there are notable female artists demonstrating one example of what the campaign is aiming to tell us, giving women a platform to express themselves.
"Everywhere you look today, young women are taking charge of their personal narratives. We were inspired by this new generation of women who are demolishing anachronistic notions of feminisms, such as the idea that feminine style and career success are somehow mutually exclusive,”
-Jonah Bloom
The campaign simply tells us, women, to be boundary breakers in this generation.
Ladies First featuring Taylor Swift, showcases the Keds Fall 2015 footwear collection with progressive messages that celebrate a new notion of what it means to be a lady in 2015. Ideas of constant evolution, setting your own path, and not being defined by a specific style were key themes. Headlines like all dressed up with everywhere to go and there will be moving, there will be shaking are front and center over street style photos for a one-two punch of fashion and emotion.
Here are some of the latest designs from their Fall 2015 Collection
Keds is celebrating the many sides of personal style with a diverse new fall footwear collection featuring feminine updates on iconic classics. They played around with designs that differs from their previous collections.
Embrace bohemian style with the Dream Catcher Collection, artisanal designs with a handcrafted feel full of textures like needlepoint, woven textiles, distressed denim, and linen. The pioneering spirit of native crafts and the excitement of exploring the old frontier are evidenced in the heavy use of Navajo and dainty floral prints, enhanced by a spectrum of earth tones, and punctuated by bright turquoise in a nod to the vibrant sunsets of the American West.
Sparkle with Northern Lights, a collection of shimmering styles inspired by the sun’s rays on snowy days and electric starlight on winter nights. Icy-warm shades of silver, lavender, and aqua have an ethereal glow when transformed with a glitter ombré effect or used in a swirled marble print, but become even more dramatic when paired with darker shades of glacier grey and midnight black.
The Varsity Life collection takes its cue from classic campus style, with menswear-inspired patterns getting a twist of tailored texture and finishing details. Luxe materials like wool, suede, and tumbled leather are perfectly paired with plaid, argyle, dot, and varsity patterns in saturated colors that complete collegiate looks while keeping her cozy.
Keds Fall 2015® collection will be available at the Keds stores located in UP Town Center, Robinson's Magnolia, Glorietta 3, and Ayala Center Cebu, Complex Lifestyle Stores in Eastwood Mall, Alabang Town Center, Fairview Terraces, Shangri-La Plaza Mall, Festival Mall, and Glorietta 5, starting August 2015.
For more information, please visit www.facebook.com/Keds
Follow @KedsPh on Twitter and Instagram
For more information, please visit www.facebook.com/Keds
Follow @KedsPh on Twitter and Instagram