Few days back, I witnessed L’Oreal Professionel’s International Ambassador- Bertram K showcase the colour and hairstyle trends of the season with the use of L’Oreal Dia Richesse. With promising maximum hair color and minimum commitment, i guess Dia Richesse is perfect for me who loves to change my hair color every now and then.
“Every hair tells a story It is my job to craft and shape this story into something wonderful, something triumphant.” –Bertram K
And that’s what he showed us on stage.
The models’ manes were colored with L’Oreal Professionel Dia Richesse. The good thing about it is that it has low commitment tone-on-tone hair colour that’s designed to give visible shiny color even on dark hair with no root effect. Available in five different shades: Terracota Brown, Sienna Brown, Burgundy Mahogany, Mahogany Ochre and Copper Saffron.
For Bertram K, cutting hair is a profession and passion at the same time. He takes paintings, films and songs as muses for he believes that developing the perfect shape comes from within. By his intuition, he transforms visions into reality.
Some of the big names and brands that he has worked with are Dior, Donna Karan, Kate Moss and a lot more. According to him, haircut is a means of expressing his philosophy and concepts, and he has proven it during the show by dramatically demonstrating his methods.
On his many journeys, he has learned to value foreign cultures that attribute very different values and meaning to hair. Bertram K doesn’t generally try to meet people’s tastes but combines his own vision and beauty idea- to satisfy the clientele’s taste.
For more details, visit www.bertramk.comand www.lorealprofessionel.com.
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Photos from Cha Ocampo.